Marketing research : an applied orientation /

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Bibliographic Details
Main Author: Malhotra, Naresh K.
Format: Book
Language:English
Published: Upper Saddle River, NJ ; New Delhi : Pearson/Prentice Hall, c2007.
Edition:5th ed.
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Description
Item Description:"SPSS student version 14.0"--CD-ROM.
Physical Description:1 v. (various pagings) : ill., map ; 29 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0132279460
0132221179
9780132221177
8131707067