Malhotra, N. K. (2007). Marketing research: An applied orientation (5th ed.). Pearson/Prentice Hall.
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Chicago Style (17th ed.) Citation
Malhotra, Naresh K. Marketing Research: An Applied Orientation. 5th ed. Upper Saddle River, NJ ; New Delhi: Pearson/Prentice Hall, 2007.
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MLA (9th ed.) Citation
Malhotra, Naresh K. Marketing Research: An Applied Orientation. 5th ed. Pearson/Prentice Hall, 2007.
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Warning: These citations may not always be 100% accurate.