Essentials of marketing : a global-managerial approach /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
McGraw-Hill,
c2003.
|
| Edition: | 9th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
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MARC
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| 005 | 20131024103138.0 | ||
| 008 | 131024s2003 mau b 001 0 eng d | ||
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| 020 | |a 0072464208 (alk. paper) | ||
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| 050 | 0 | 0 | |a HF5415 |b .M378 2003 |
| 082 | 0 | 0 | |a 380.1 |2 21 |
| 100 | 1 | |a Perreault, William D. | |
| 245 | 1 | 0 | |a Essentials of marketing : |b a global-managerial approach / |c William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | |a 9th ed. | ||
| 260 | |a Boston, Mass. : |b McGraw-Hill, |c c2003. | ||
| 300 | |a 624, 29 p. ; |b ill. ; |c 28 cm. | ||
| 440 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 541 | |e 6567 | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a McCarthy, E. Jerome |q (Edmund Jerome) | |
| 942 | |2 ddc |c REF | ||
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| 955 | |a pc20 2002-08-14 to SSCD |i se45 2002-08-15 |a aa11 2002-08-15 |a ps07 2003-01-22 1 copy rec'd., to CIP ver. | ||
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