Essentials of marketing : a global-managerial approach /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
McGraw-Hill,
c2003.
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| Edition: | 9th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
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| Physical Description: | 624, 29 p. ; ill. ; 28 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0072464208 (alk. paper) 0071198695 (international : alk. paper) |