Cita APA (7a ed.)
Winer, R., & Dhar, R. (2014). Marketing management (4th ed.). Pearson.
Cita Chicago Style (17a ed.)
Winer, Russ, y Ravi Dhar. Marketing Management. 4th ed. United States of America: Pearson, 2014.
Cita MLA (9a ed.)
Winer, Russ, y Ravi Dhar. Marketing Management. 4th ed. Pearson, 2014.
Precaución: Estas citas no son 100% exactas.