Cita APA (7th ed.)
Winer, R., & Dhar, R. (2014). Marketing management (4th ed.). Pearson.
Cita Chicago (17th ed.)
Winer, Russ, i Ravi Dhar. Marketing Management. 4th ed. United States of America: Pearson, 2014.
Cita MLA (9th ed.)
Winer, Russ, i Ravi Dhar. Marketing Management. 4th ed. Pearson, 2014.
Atenció: Aquestes cites poden no estar 100% correctes.