International marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin,
c2005.
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| Edition: | 12th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
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| Physical Description: | xxxiii, 697 p. : col. ill., col. maps ; 29 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0072833718 (alk. paper) |