Marketing management : an international perspective /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
England :
Macmillan Business,
1999.
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| Subjects: | |
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| Physical Description: | xvii, 486p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 033375008x |