Lua APA (7ú heag.)
Clow, K. E., & Baack, D. (2004). Integrated advertising, promotion & marketing communications (2nd ed.). Pearson Prentice Hall.
Lua i Stíl Chicago (17ú heag.)
Clow, Kenneth E., agus Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 2nd ed. Upper Saddle River, N.J. New Delhi: Pearson Prentice Hall, 2004.
Lua MLA (9ú heag.)
Clow, Kenneth E., agus Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 2nd ed. Pearson Prentice Hall, 2004.
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