Arens, W. F. (1999). Contemporary advertising (7th ed.). Irwin /McGraw-Hill.
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Citación estilo Chicago
Arens, William F. Contemporary Advertising. 7th ed. Boston: Irwin /McGraw-Hill, 1999.
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Cita MLA
Arens, William F. Contemporary Advertising. 7th ed. Irwin /McGraw-Hill, 1999.
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Warning: These citations may not always be 100% accurate.