Cita APA (7th ed.)
Arens, W. F. (1999). Contemporary advertising (7th ed.). Irwin /McGraw-Hill.
Cita Chicago (17th ed.)
Arens, William F. Contemporary Advertising. 7th ed. Boston: Irwin /McGraw-Hill, 1999.
Cita MLA (9th ed.)
Arens, William F. Contemporary Advertising. 7th ed. Irwin /McGraw-Hill, 1999.
Atenció: Aquestes cites poden no estar 100% correctes.