APA (7th ed.) Citation
Arens, W. F. (1999). Contemporary advertising (7th ed.). Irwin /McGraw-Hill.
Chicago Style (17th ed.) Citation
Arens, William F. Contemporary Advertising. 7th ed. Boston: Irwin /McGraw-Hill, 1999.
MLA (9th ed.) Citation
Arens, William F. Contemporary Advertising. 7th ed. Irwin /McGraw-Hill, 1999.
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