Lua APA (7ú heag.)
Peter, J. P., & Olson, J. C. (2002). Consumer behavior and marketing strategy: J. Paul Peter, Jerry C. Olson (6th ed.). McGraw-Hill.
Lua i Stíl Chicago (17ú heag.)
Peter, J. Paul, agus Jerry C. Olson. Consumer Behavior and Marketing Strategy: J. Paul Peter, Jerry C. Olson. 6th ed. Boston: McGraw-Hill, 2002.
Lua MLA (9ú heag.)
Peter, J. Paul, agus Jerry C. Olson. Consumer Behavior and Marketing Strategy: J. Paul Peter, Jerry C. Olson. 6th ed. McGraw-Hill, 2002.
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