Cita APA (7th ed.)
Peter, J. P., & Olson, J. C. (2002). Consumer behavior and marketing strategy: J. Paul Peter, Jerry C. Olson (6th ed.). McGraw-Hill.
Cita Chicago (17th ed.)
Peter, J. Paul, i Jerry C. Olson. Consumer Behavior and Marketing Strategy: J. Paul Peter, Jerry C. Olson. 6th ed. Boston: McGraw-Hill, 2002.
Cita MLA (9th ed.)
Peter, J. Paul, i Jerry C. Olson. Consumer Behavior and Marketing Strategy: J. Paul Peter, Jerry C. Olson. 6th ed. McGraw-Hill, 2002.
Atenció: Aquestes cites poden no estar 100% correctes.