Cita APA (7a ed.)
Peter, J. P., & Olson, J. C. (2002). Consumer behavior and marketing strategy: J. Paul Peter, Jerry C. Olson (6th ed.). McGraw-Hill.
Cita Chicago Style (17a ed.)
Peter, J. Paul, y Jerry C. Olson. Consumer Behavior and Marketing Strategy: J. Paul Peter, Jerry C. Olson. 6th ed. Boston: McGraw-Hill, 2002.
Cita MLA (9a ed.)
Peter, J. Paul, y Jerry C. Olson. Consumer Behavior and Marketing Strategy: J. Paul Peter, Jerry C. Olson. 6th ed. McGraw-Hill, 2002.
Precaución: Estas citas no son 100% exactas.