The brand marketing book : creating, managing, and extending the value of your brand /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, IL :
NTC Business Books,
c2001.
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| Subjects: | |
| Online Access: | Publisher description Table of contents |
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| Item Description: | At head of title: American Marketing Association. |
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| Physical Description: | xv, 247 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references (p. 237-240) and index. |
| ISBN: | 0844222577 9780844222578 |