The brand marketing book : creating, managing, and extending the value of your brand /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, IL :
NTC Business Books,
c2001.
|
| Subjects: | |
| Online Access: | Publisher description Table of contents |
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| 001 | 37707 | ||
| 003 | OSt | ||
| 005 | 20140309092509.0 | ||
| 008 | 990406s2001 ilua b 001 0 eng | ||
| 010 | |a 99023371 | ||
| 020 | |a 0844222577 | ||
| 020 | |a 9780844222578 | ||
| 040 | |a DLC |c DLC |d DLC | ||
| 082 | 0 | 0 | |a 658.8/27 |2 21 |
| 100 | 1 | |a Marconi, Joe. | |
| 245 | 1 | 4 | |a The brand marketing book : |b creating, managing, and extending the value of your brand / |c Joe Marconi. |
| 260 | |a Lincolnwood, IL : |b NTC Business Books, |c c2001. | ||
| 300 | |a xv, 247 p. : |b ill. ; |c 24 cm. | ||
| 500 | |a At head of title: American Marketing Association. | ||
| 504 | |a Includes bibliographical references (p. 237-240) and index. | ||
| 541 | |e 37707 | ||
| 650 | 0 | |a Branding (Marketing) | |
| 710 | 2 | |a American Marketing Association. | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/mh023/99023371.html |
| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/toc/mh023/99023371.html |
| 942 | |2 ddc |c REF | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_827000000000000_MAR |7 0 |9 29673 |a MISTCL |b MISTCL |d 2014-03-09 |e Karim International |g 764.00 |l 0 |o 658.8/27 MAR |p 3010037707 |r 2014-03-09 00:00:00 |t 1 |w 2014-03-09 |y REF | ||
| 955 | |a pc14 to sa00 04-07-99; sd13 04-07-99 to B&E; se01 04-08-99; se50 04-09-99; bk rec'd, to CIP ver. ps07 01-05-00; CIP ver. se15 02-09-00; se50; to BCCD 02-11-00; CIP ver. sd21 02-18-00; sd06 04-27-00 to BCCD | ||
| 955 | |a ADDED COPIES: another copy to SSCD ps06 01-19-00 | ||
| 999 | |c 3933 |d 3933 | ||