Customer relationship management : emerging concepts, tools, and applications /

Papers presented at an international conference.

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Bibliographic Details
Other Authors: Sheth, Jagdish N., Parvatiyar, Atul, Shainesh, G.
Format: Book
Language:English
Published: New Delhi : Tata McGraw-Hill Pub. Co., c2001. [reprinted]
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Description
Summary:Papers presented at an international conference.
Physical Description:xv, 544 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references.
ISBN:0070435049