e-Marketing : improving marketing effectiveness in a digital world /
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| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
UK :
Prentice hall,
1999 [reprinted]
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| Témata: | |
| Tagy: |
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MARC
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|---|---|---|---|
| 001 | 36935 | ||
| 003 | BD-DhMIS | ||
| 005 | 20140128163021.0 | ||
| 008 | 140128r1999 i a b 001 0 eng | ||
| 020 | |a 8178082292 | ||
| 040 | |a BD-DhMIS |c BD-DhMIS | ||
| 082 | |2 21 |a 658.8/4 | ||
| 100 | |a McDonald, Malcolm | ||
| 245 | |a e-Marketing : |b improving marketing effectiveness in a digital world / |c Malcolm McDonald and Hugh Wilson | ||
| 260 | |a UK : |b Prentice hall, |c 1999 [reprinted] | ||
| 300 | |a xv, 163 p. : |b ill. ; |c 26 cm. | ||
| 504 | |a Includes bibliography and index. | ||
| 541 | |e 36935 | ||
| 650 | |a Electronic commerce. | ||
| 700 | |a Wilson, Hugh | ||
| 942 | |2 ddc |c REF | ||
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| 999 | |c 3706 |d 3706 | ||