e-Marketing : improving marketing effectiveness in a digital world /
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
UK :
Prentice hall,
1999 [reprinted]
|
| Matèries: | |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 001 | 36935 | ||
| 003 | BD-DhMIS | ||
| 005 | 20140128163021.0 | ||
| 008 | 140128r1999 i a b 001 0 eng | ||
| 020 | |a 8178082292 | ||
| 040 | |a BD-DhMIS |c BD-DhMIS | ||
| 082 | |2 21 |a 658.8/4 | ||
| 100 | |a McDonald, Malcolm | ||
| 245 | |a e-Marketing : |b improving marketing effectiveness in a digital world / |c Malcolm McDonald and Hugh Wilson | ||
| 260 | |a UK : |b Prentice hall, |c 1999 [reprinted] | ||
| 300 | |a xv, 163 p. : |b ill. ; |c 26 cm. | ||
| 504 | |a Includes bibliography and index. | ||
| 541 | |e 36935 | ||
| 650 | |a Electronic commerce. | ||
| 700 | |a Wilson, Hugh | ||
| 942 | |2 ddc |c REF | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_840000000000000_MCD |7 0 |9 28852 |a MISTCL |b MISTCL |d 2014-01-28 |e Classic Book Point |g 421.00 |l 0 |o 658.8/4 MCD |p 3010036935 |r 2014-01-28 00:00:00 |t 1 |w 2014-01-28 |y REF | ||
| 999 | |c 3706 |d 3706 | ||