e-Marketing : improving marketing effectiveness in a digital world /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
UK :
Prentice hall,
1999 [reprinted]
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| Subjects: | |
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| Physical Description: | xv, 163 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliography and index. |
| ISBN: | 8178082292 |