What's in a brand? : building brand equity through advertising /

Benzer Materyaller

• What's in a brand ? : building brand equity through advertising /
  Yazar:: Jones, John Philip
  Baskı/Yayın Bilgisi: (1998)
• Strategic brand management : building, measuring, and managing brand equity /
  Yazar:: Keller, Kevin Lane, 1956-
  Baskı/Yayın Bilgisi: (2003)
• Production and operations management : manufacturing and services /
  Yazar:: Chase, Richard B.
  Baskı/Yayın Bilgisi: (1998)
• Cases in production/ operations management /
  Yazar:: Krishnaswamy, K.N
  Baskı/Yayın Bilgisi: (1998)
• Operations management : processes and supply chains /
  Yazar:: Krajewsk, Lee J.
  Baskı/Yayın Bilgisi: (2010)