Strategic marketing management : a means-end approach /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2002.
|
| Series: | McGraw-Hill executive MBA series
|
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description |
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MARC
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| 100 | 1 | |a Parry, Mark E. |q (Mark Edward), |d 1957- | |
| 245 | 1 | 0 | |a Strategic marketing management : |b a means-end approach / |c Mark E. Parry. |
| 260 | |a New York : |b McGraw-Hill, |c c2002. | ||
| 300 | |a ix, 275 p. : |b ill. ; |c 24 cm. | ||
| 440 | 0 | |a McGraw-Hill executive MBA series | |
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |e 36554 | ||
| 650 | 0 | |a Marketing |x Management. | |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/mh041/2001044761.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/mh024/2001044761.html |
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