Parry, M. E. (2002). Strategic marketing management: A means-end approach. McGraw-Hill.
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Chicago Style (17th ed.) Citation
Parry, Mark E. Strategic Marketing Management: A Means-end Approach. New York: McGraw-Hill, 2002.
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MLA (9th ed.) Citation
Parry, Mark E. Strategic Marketing Management: A Means-end Approach. McGraw-Hill, 2002.
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Warning: These citations may not always be 100% accurate.