What's in a brand ? : building brand equity through advertising /

समान संसाधन

• What's in a brand? : building brand equity through advertising /
  द्वारा: Jones, John Philip
  प्रकाशित: (1998)
• Strategic brand management : building, measuring, and managing brand equity /
  द्वारा: Keller, Kevin Lane, 1956-
  प्रकाशित: (2003)
• Cases in production/ operations management /
  द्वारा: Krishnaswamy, K.N
  प्रकाशित: (1998)
• Production and operations management : manufacturing and services /
  द्वारा: Chase, Richard B.
  प्रकाशित: (1998)
• Operations and supply management /
  प्रकाशित: (2011)