What's in a brand ? : building brand equity through advertising /
Kaydedildi:
| Yazar: | |
|---|---|
| Materyal Türü: | Kitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
New Delhi :
Tata McGraw-Hill,
1998 [reprinted 2003]
|
| Konular: | |
| Etiketler: |
Etiket eklenmemiş, İlk siz ekleyin!
|
Benzer Materyaller: What's in a brand ? :
- What's in a brand? : building brand equity through advertising /
- Strategic brand management : building, measuring, and managing brand equity /
- Production and operations management : manufacturing and services /
- Cases in production/ operations management /
- Operations management /
- Operations management : processes and supply chains /