The entrepreneur and small business problem solver /
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| Hovedforfatter: | |
|---|---|
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
New York :
Wiley,
2006.
|
| Udgivelse: | 3rd ed. |
| Fag: | |
| Online adgang: | Table of contents only Publisher description Contributor biographical information |
| Tags: |
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Indholdsfortegnelse:
- So you want to go into business for yourself
- What you need to know about the legal aspects of going into business
- Sources of capital and how to get a loan
- Business insurance, what you need and what you don't
- Mastering financial management will make you profitable
- When to give credit and how to collect money owed you
- Record keeping is vital, what you need and how to keep records easily
- How to do marketing research easily and quickly at low cost
- How to find and introduce a new product or service
- How to price your products and services for maximum profits
- How to build your business with advertising and publicity
- How to sell and build your own sales organization
- How to make money with trade shows
- Everything you need to know about e-commerce marketing
- How to develop a marketing, business plan
- How to protect your idea
- How to recruit employees
- How to manage your most valuable resource, people
- How to protect your business and avoid getting ripped off
- How to use the computer and advanced technologies to
- Stay ahead of the competition.