The entrepreneur and small business problem solver /

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Bibliographic Details
Main Author: Cohen, William A., 1937-
Format: Book
Language:English
Published: New York : Wiley, 2006.
Edition:3rd ed.
Subjects:
Online Access:Table of contents only
Publisher description
Contributor biographical information
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100 1 |a Cohen, William A.,  |d 1937- 
245 1 4 |a The entrepreneur and small business problem solver /  |c William A. Cohen. 
250 |a 3rd ed. 
260 |a New York :  |b Wiley,  |c 2006. 
300 |a vi, 426 p. ;  |c 24 cm. 
500 |a "Includes downloadable forms & worksheets"--Cover. 
505 0 |a So you want to go into business for yourself -- What you need to know about the legal aspects of going into business -- Sources of capital and how to get a loan -- Business insurance, what you need and what you don't -- Mastering financial management will make you profitable -- When to give credit and how to collect money owed you -- Record keeping is vital, what you need and how to keep records easily -- How to do marketing research easily and quickly at low cost -- How to find and introduce a new product or service -- How to price your products and services for maximum profits -- How to build your business with advertising and publicity -- How to sell and build your own sales organization -- How to make money with trade shows -- Everything you need to know about e-commerce marketing -- How to develop a marketing, business plan -- How to protect your idea -- How to recruit employees -- How to manage your most valuable resource, people -- How to protect your business and avoid getting ripped off -- How to use the computer and advanced technologies to -- Stay ahead of the competition. 
541 |e 19082 
650 0 |a Small business  |v Handbooks, manuals, etc. 
650 0 |a Entrepreneurship  |v Handbooks, manuals, etc. 
856 4 1 |3 Table of contents only  |u http://www.loc.gov/catdir/toc/ecip0512/2005012593.html 
856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/enhancements/fy0622/2005012593-d.html 
856 4 2 |3 Contributor biographical information  |u http://www.loc.gov/catdir/enhancements/fy0653/2005012593-b.html 
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