Marketing research essentials /
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Hoboken, N.J. :
John Wiley,
c2006.
|
| Edició: | 5th ed. |
| Matèries: | |
| Accés en línia: | Table of contents only Publisher description |
| Etiquetes: |
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| 100 | 1 | |a McDaniel, Carl D. | |
| 245 | 1 | 0 | |a Marketing research essentials / |c Carl McDaniel, (and) Roger Gates. |
| 250 | |a 5th ed. | ||
| 260 | |a Hoboken, N.J. : |b John Wiley, |c c2006. | ||
| 300 | |a xvi, 479 p. : |b ill. ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 538 | |a System requirements for accompanying CD-ROM : Windows 98, 2000, XP, and ME. | ||
| 541 | |e 19019 | ||
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | |a Gates, Roger H. | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/toc/fy055/2004065933.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0619/2004065933-d.html |
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