Marketing research essentials /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley,
c2006.
|
| Edition: | 5th ed. |
| Subjects: | |
| Online Access: | Table of contents only Publisher description |
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| Physical Description: | xvi, 479 p. : ill. ; 26 cm. |
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| Format: | System requirements for accompanying CD-ROM : Windows 98, 2000, XP, and ME. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0471684767 (pbk.) |