APA (7th ed.) Citation
McDaniel, C. D., & Gates, R. H. (2006). Marketing research essentials (5th ed.). John Wiley.
Chicago Style (17th ed.) Citation
McDaniel, Carl D., and Roger H. Gates. Marketing Research Essentials. 5th ed. Hoboken, N.J.: John Wiley, 2006.
MLA (9th ed.) Citation
McDaniel, Carl D., and Roger H. Gates. Marketing Research Essentials. 5th ed. John Wiley, 2006.
Warning: These citations may not always be 100% accurate.