APA引文
Arens, W. F. (2002). Contemporary advertising (8th ed.). McGraw-Hill Irwin.
芝加哥风格引文
Arens, William F. Contemporary Advertising. 8th ed. Boston: McGraw-Hill Irwin, 2002.
MLA引文
Arens, William F. Contemporary Advertising. 8th ed. McGraw-Hill Irwin, 2002.
警告：这些引文格式不一定是100％准确.