Arens, W. F. (2002). Contemporary advertising (8th ed.). McGraw-Hill Irwin.
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Chicago Style (17th ed.) Citation
Arens, William F. Contemporary Advertising. 8th ed. Boston: McGraw-Hill Irwin, 2002.
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MLA citiranje
Arens, William F. Contemporary Advertising. 8th ed. McGraw-Hill Irwin, 2002.
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