Cita APA (7th ed.)
Arens, W. F. (2002). Contemporary advertising (8th ed.). McGraw-Hill Irwin.
Cita Chicago (17th ed.)
Arens, William F. Contemporary Advertising. 8th ed. Boston: McGraw-Hill Irwin, 2002.
Cita MLA (9th ed.)
Arens, William F. Contemporary Advertising. 8th ed. McGraw-Hill Irwin, 2002.
Atenció: Aquestes cites poden no estar 100% correctes.