Essentials of marketing : a global-managerial approach /
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| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, Mass. :
McGraw-Hill/Irwin,
c2006.
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| Ausgabe: | 10th ed. |
| Schriftenreihe: | McGraw-Hill/Irwin series in marketing
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| Schlagworte: | |
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| 100 | 1 | |a Perreault, William D. | |
| 245 | 1 | 0 | |a Essentials of marketing : |b a global-managerial approach / |c William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | |a 10th ed. | ||
| 260 | |a Boston, Mass. : |b McGraw-Hill/Irwin, |c c2006. | ||
| 300 | |a xl, 638 p. : |b col. ill. ; |c 28 cm. + |e 1 CD-ROM (4 3/4 in.) | ||
| 440 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 541 | |e 08520 | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a McCarthy, E. Jerome |q (Edmund Jerome) | |
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