Essentials of marketing : a global-managerial approach /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
McGraw-Hill/Irwin,
c2006.
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| Edition: | 10th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
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| Physical Description: | xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.) |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0072935898 (alk. paper) |