Basic marketing : a global-managerial approach /
Spremljeno u:
| Glavni autor: | |
|---|---|
| Daljnji autori: | |
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
Boston, Mass. :
McGraw-Hill,
2005.
|
| Izdanje: | 15th ed. |
| Serija: | McGraw-Hill/Irwin series in marketing
|
| Teme: | |
| Oznake: |
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|
| Opis predmeta: | McCarthy's name appears first on the earlier edition. |
|---|---|
| Opis fizičkog objekta: | xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.) |
| Format: | Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. |
| Bibliografija: | Includes bibliographical references (p. 725-787) and indexes. |
| ISBN: | 0072525231 (alk. paper : hbk.) 9780072947038 (hbk.) |