Basic marketing : a global-managerial approach /
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| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
Boston, Mass. :
McGraw-Hill,
2005.
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| Vydání: | 15th ed. |
| Edice: | McGraw-Hill/Irwin series in marketing
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| Témata: | |
| Tagy: |
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MARC
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| 020 | |a 0072525231 (alk. paper : hbk.) | ||
| 020 | |a 9780072947038 (hbk.) | ||
| 040 | |a DLC |c DLC |d DLC |d BD-DhMIS | ||
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| 050 | 0 | 0 | |a HF5415.13 |b .M369 2005 |
| 082 | 0 | 0 | |a 658.8 |2 22 |
| 100 | 1 | |a Perreault, William D. | |
| 245 | 1 | 0 | |a Basic marketing : |b a global-managerial approach / |c William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | |a 15th ed. | ||
| 260 | |a Boston, Mass. : |b McGraw-Hill, |c 2005. | ||
| 300 | |a xli, 793 [22] p. : |b col. ill. ; |c 28 cm. |e 1 CD ROM (4 3/4 in.) | ||
| 440 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 500 | |a McCarthy's name appears first on the earlier edition. | ||
| 504 | |a Includes bibliographical references (p. 725-787) and indexes. | ||
| 538 | |a Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. | ||
| 541 | |e 06565 | ||
| 650 | 0 | |a Marketing |x Management. | |
| 700 | 1 | |a McCarthy, E. Jerome |q (Edmund Jerome) | |
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