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Creativity at work : developing the right practices to make innovation happen /
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World-class customer satisfaction /
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Customer service : skills and concepts for success /
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Services marketing : integrating customer focus across the firm /
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Services marketing /
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Services marketing management : an international perspective /
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The essence of management creativity /
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The Rudolph factor : finding the bright lights that drive innovation in your business /
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Wide angel vision : beat your competition by focusing on fringe competitors, lost customers, and rogue employees /
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Predicting market success : new ways to measure customer loyalty and engage consumers with your brand /
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
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Customer relationship management : emerging concepts, tools, and applications /
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The performance power grid : the proven method to create and sustain superior organizational performance /
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Consumer and business credit management /
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Consumer behavior : buying, having, and being /
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Consumer behavior : building marketing strategy /
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Consumer behavior /
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Consumer behavior : buying, having, and being /
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Great people decisions : why they matter so much, why they are so hard, and how you can master them /
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Consumers /
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
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Consumer behavior : concepts and applications /
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Get it done! : a blueprint for business execution /
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Consumer behavior and managerial decision making /