-
Creativity at work : developing the right practices to make innovation happen /
-
World-class customer satisfaction /
-
Customer service : skills and concepts for success /
-
Services marketing : integrating customer focus across the firm /
-
Services marketing /
-
Services marketing management : an international perspective /
-
The essence of management creativity /
-
The Rudolph factor : finding the bright lights that drive innovation in your business /
-
Wide angel vision : beat your competition by focusing on fringe competitors, lost customers, and rogue employees /
-
Predicting market success : new ways to measure customer loyalty and engage consumers with your brand /
-
Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
-
Customer relationship management : emerging concepts, tools, and applications /
-
The performance power grid : the proven method to create and sustain superior organizational performance /
-
Consumer and business credit management /
-
Consumer behavior : buying, having, and being /
-
Consumer behavior /
-
Consumer behavior : buying, having, and being /
-
Consumer behavior : building marketing strategy /
-
Great people decisions : why they matter so much, why they are so hard, and how you can master them /
-
Consumers /
-
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
-
Consumer behavior : concepts and applications /
-
Get it done! : a blueprint for business execution /
-
Consumer behavior and managerial decision making /