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Advertising management /
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Advertising : principles & practice /
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The seven lost secrets of success : million dollar ideas of Bruce Barton, America's forgotten genius /
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Topic: Advertising
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Contemporary advertising /
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Contemporary advertising /
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Advertising and promotion : an integrated marketing communications perspective /
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Contemporary advertising /
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Advertising : principles & practice /
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Integrated advertising, promotion & marketing communications /
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Leap : a revolution in creative business strategy /
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Advertising /
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Contemporary advertising /
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Advertising, promotion & supplemental aspects of integrated marketing communications /
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Topic: Management
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Marketing management /
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Author: Batra, Rajeev
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Author: Aaker, David A.
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Advertising management /
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Author: Myers, John G., 1933-
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