Integrated advertising, promotion & marketing communications /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ ; New Delhi:
Pearson Prentice Hall ; Prentice- Hall,
2007.
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| Edition: | 3rd ed. |
| Subjects: | |
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| Item Description: | Includes index. |
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| Physical Description: | xix, 515 p. : ill. ; 28 cm. |
| ISBN: | 0131866222 9788120333055 |