Citação norma APA
Clow, K. E., & Baack, D. (2007). Integrated advertising, promotion & marketing communications (3rd ed.). Pearson Prentice Hall ; Prentice- Hall.
Citação norma Chicago
Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 3rd ed. Upper Saddle River, NJ ; New Delhi: Pearson Prentice Hall ; Prentice- Hall, 2007.
Citação norma MLA
Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 3rd ed. Pearson Prentice Hall ; Prentice- Hall, 2007.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.