Citace podle APA (7th ed.)
Clow, K. E., & Baack, D. (2007). Integrated advertising, promotion & marketing communications (3rd ed.). Pearson Prentice Hall ; Prentice- Hall.
Citace podle Chicago (17th ed.)
Clow, Kenneth E., a Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 3rd ed. Upper Saddle River, NJ ; New Delhi: Pearson Prentice Hall ; Prentice- Hall, 2007.
Citace podle MLA (9th ed.)
Clow, Kenneth E., a Donald Baack. Integrated Advertising, Promotion & Marketing Communications. 3rd ed. Pearson Prentice Hall ; Prentice- Hall, 2007.
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