Strategic brand management : building, measuring, and managing brand equity /
Gorde:
| Egile nagusia: | |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
New Delhi :
Prentice Hall,
c2003.
|
| Edizioa: | 2nd ed. |
| Gaiak: | |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
MARC
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| 100 | 1 | |a Keller, Kevin Lane, |d 1956- | |
| 245 | 1 | 0 | |a Strategic brand management : |b building, measuring, and managing brand equity / |c Kevin Lane Keller. |
| 250 | |a 2nd ed. | ||
| 260 | |a New Delhi : |b Prentice Hall, |c c2003. | ||
| 300 | |a xxvii, 788 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |e 7423 | ||
| 650 | 0 | |a Brand name products |x Management. | |
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| 955 | |a pc16 2002-03-27 to SSCD |i se45 2002-03-27 |a aa05 2002-03-28 |a ps02 2002-12-26 bk rec'd, to CIP ver. | ||
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