Strategic brand management : building, measuring, and managing brand equity /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Prentice Hall,
c2003.
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| Edition: | 2nd ed. |
| Subjects: | |
| Tags: |
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| Physical Description: | xxvii, 788 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0130411507 9788120323094 |