Advertising : principles & practice /
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| Glavni autor: | |
|---|---|
| Daljnji autori: | , |
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
Upper Saddle River, N.J. ; New Delhi:
Pearson/Prentice Hall,
c2006.
|
| Izdanje: | 7th ed. |
| Teme: | |
| Oznake: |
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MARC
| LEADER | 00000nam a22000004a 4500 | ||
|---|---|---|---|
| 001 | 7353 | ||
| 003 | OSt | ||
| 005 | 20160228135907.0 | ||
| 008 | 130908t20072006ii\a b 001 0 eng d | ||
| 010 | |a 2005047639 | ||
| 020 | |a 0131465600 | ||
| 020 | |a 9788120333048 | ||
| 020 | |a 8120321278 | ||
| 040 | |a DLC |c DLC |d DLC |d BD-DhMIS | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5823 |b .W455 2006 |
| 082 | 0 | 0 | |a 659.1 |2 22 |
| 100 | 1 | |a Wells, William, |d 1926- | |
| 245 | 1 | 0 | |a Advertising : |b principles & practice / |c William Wells, Sandra Moriarty, John Burnett. |
| 246 | 3 | |a Advertising | |
| 250 | |a 7th ed. | ||
| 260 | |a Upper Saddle River, N.J. ; |a New Delhi: |b Pearson/Prentice Hall, |c c2006. | ||
| 300 | |a xxix, 592 p. ; |b col. ill. ; |c 28 cm. | ||
| 504 | |a Includes bibliographical references (p. 575-580) and index. | ||
| 541 | |e 7353 | ||
| 650 | 0 | |a Advertising. | |
| 700 | 1 | |a Burnett, John, |d 1944- | |
| 700 | 1 | |a Moriarty, Sandra E. |q (Sandra Ernst) | |
| 942 | |2 ddc |c TEXT | ||
| 999 | |c 1662 |d 1662 | ||