Marketing : the core /
Gespeichert in:
| 1. Verfasser: | |
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| Weitere Verfasser: | , |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, Mass. :
McGraw-Hill/Irwin,
c2004.
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| Schriftenreihe: | McGraw-Hill/Irwin series in marketing
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| Schlagworte: | |
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| 010 | |a 2003051185 | ||
| 020 | |a 0072547030 (alk. paper) | ||
| 020 | |a 007121478X (international ed. : alk. paper) | ||
| 020 | |a 00725470340 | ||
| 020 | |a 978007254030 | ||
| 040 | |a DLC |c DLC |d BD-DhMIS | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5415 |b .K452 2004 |
| 082 | 0 | 0 | |a 658.8 |2 21 |
| 100 | 1 | |a Kerin, Roger A. | |
| 245 | 1 | 0 | |a Marketing : |b the core / |c Roger A. Kerin, Steven W. Hartley, William Rudelius. |
| 260 | |a Boston, Mass. : |b McGraw-Hill/Irwin, |c c2004. | ||
| 300 | |a 1v.(various pagings): |b col. ill. ; |c 28 cm. | ||
| 490 | |a McGraw-Hill/Irwin series in marketing | ||
| 500 | |a Includes bibliographical references (CN1-CN14) and index. | ||
| 541 | |e 5959 | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Hartley, Steven William. | |
| 700 | 1 | |a Rudelius, William. | |
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