Marketing : the core /

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Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Hartley, Steven William, Rudelius, William
Format: Book
Language:English
Published: Boston, Mass. : McGraw-Hill/Irwin, c2004.
Series:McGraw-Hill/Irwin series in marketing
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Description
Item Description:Includes bibliographical references (CN1-CN14) and index.
Physical Description:1v.(various pagings): col. ill. ; 28 cm.
ISBN:0072547030 (alk. paper)
007121478X (international ed. : alk. paper)
00725470340
978007254030