Marketing : the core /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
McGraw-Hill/Irwin,
c2004.
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| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
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| Item Description: | Includes bibliographical references (CN1-CN14) and index. |
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| Physical Description: | 1v.(various pagings): col. ill. ; 28 cm. |
| ISBN: | 0072547030 (alk. paper) 007121478X (international ed. : alk. paper) 00725470340 978007254030 |