APA (7th ed.) Citation
Kerin, R. A., Hartley, S. W., & Rudelius, W. (2004). Marketing: The core. McGraw-Hill/Irwin.
Chicago Style (17th ed.) Citation
Kerin, Roger A., Steven William Hartley, and William Rudelius. Marketing: The Core. Boston, Mass.: McGraw-Hill/Irwin, 2004.
MLA (9th ed.) Citation
Kerin, Roger A., et al. Marketing: The Core. McGraw-Hill/Irwin, 2004.
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